About NYRA
NYRA – The Art of Celebration is a boutique brand offering personalized, upscale services that combine bespoke event planning, curated gifting and refined retail, infused with a Mediterranean sensibility and rooted in Greek warmth and style.
With a focus on creativity, elegance and emotional storytelling, each project is thoughtfully crafted for individuals and brands who value authenticity, aesthetics and experiences with a strong sense of identity.
All services are offered by appointment, either at our studio space with full accessibility provisions or at the client’s location, depending on the project.
NYRA operates primarily in Athens, Greece, and undertakes selected projects internationally.
Across all categories, every project unfolds through one-on-one collaboration, flexibility and considered curation.
From concept to completion, the NYRA process is shaped to feel personal, purposeful and aligned with the values of each client.
NYRA was born from a deep appreciation for aesthetics, craftsmanship and the power of meaningful celebration.
With over two decades of experience in communication, marketing and hospitality, and a professional journey shaped across Europe and the United States, I returned to Greece with a clear vision: to curate moments of meaning and depth through refined aesthetics and Mediterranean warmth.
NYRA is a space where events become personal, corporate gifting carries identity, and every detail reflects intention and character. Each project begins with a conversation and unfolds through trust, creative direction and thoughtful curation.
Rooted in one-on-one collaboration, every experience is shaped with intention — culturally grounded, purposeful and quietly refined.
— Alina Roumelioti
Founder, NYRA – The Art of Celebration.
How we work
All services are provided by appointment, ensuring a structured and personalized collaboration.
Each project begins with a detailed discussion to understand the vision, objectives and specific requirements of every client.
Meetings and presentations of services and selected retail products may take place at the client’s location or at an external venue, upon arrangement.
Our approach is based on professional coordination, clear communication and careful planning from concept to completion.